Health Insider – Amy Crawford, The Holistic Ingredient

June 8, 2016


This week, I am so excited to have Amy Crawford of The Holistic Ingredient for #healthinsider. I have followed Amys journey for the past few years and find her incredible story of jumping from the corporate world to starting her own health business so inspiring.

Founder of popular online wellness hub The Holistic Ingredient, Amy Crawford is a Reiki Master, Health Coach and Practitioner of NLP, EFT, Hypnosis and the 2 hour life transformational CTC therapy. Her series of recipe eBooks A Nourishing Kitchen is testament to the whole foods diet that played a significant part in her recovery from CFS and consequent life transformation. 

Tell us a little about yourself and how you developed an interest in health & food?

 I’m an ex corporate career girl who chose not to listen to the signs of the universe for many years! In early 2011 the universe won that fight and presented me with Chronic Fatigue Syndrome and a toxicity reading off The Richter Scale, after a slow decline in health over about twenty years.  I was forced to close my recruitment business and move to Tasmania to live with my parents – where I was forced to make some substantial changes to my lifestyle.

The upshot of my illness was a total life transformation reflecting everything that I am now hugely passionate about – whole foods, clean living and boundless energy.

My business started by default as part of my healing journey – it simply took on a life of its own! I started blog writing during my recovery with no idea where it would lead, but as a means of sharing my journey, in the hope that I could inspire others to wellness. Studying (to become a Health Coach) was a means of satisfying my thirst for knowledge. My Instagram account (which quickly developed a following) gave me the impetus to write a series of recipe eBooks in the ‘A Nourishing Kitchen’ series.  

The incredible two-hour CTC therapy played such a significant part in my recovery that I became a CTC therapist myself.

What has most surprised you about the health world on your journey so far?

I think in the early days of my wellness journey what’s suprised me mostly is the learning that no one food philosophy or ‘diet’ suits all. Just as some food may enhance my life, it could detract from yours. I’ve learnt to be so much more compassionate about people’s food choices for that reason.

What is your favourite go-to recipe? 

That changes often, but right now it’s my Red Lentil, Cannellini Bean and Vegetable Soup. I am doubling the recipe, freezing loads in portions and eating it for lunch many days a week! Soup makes it so easy to get the veggies in during winter.

It seems no matter how dedicated anyone is, they always have some weak days when they feel like throwing in the towel. What is your biggest motivation to continue your health & food journey on days like these?

Absolutely, we are all human and challenges will always come; the difference is in how we deal with these challenging times. I believe everything happens for a reason, and the bigger the challenge or discomfort the greater the learning and subsequent transformation. 

When I go through these periods I remind myself that I’m being forced to face discomfort because clearly something needs to change – and if I do make a better more empowered choice about my next step the reward will follow. We don’t learn when we amble along; we learn when we are pushed out of our comfort zones. 

There is so much contradictory information out there about how to live life well and be the best version of yourself. If you could pick one piece of advice that has stuck with you, what would it be?

We are each unique individuals; when it comes to health and wellness one size does not fit all. Whether it be diet, exercise, mental health care – make choices that make YOU feel good, listen to your body and respond in kind.

How do you approach living a holistic life?

My Business, The Holistic Ingredient reflects all the elements that were fundamental to my return to health and greater happiness; they reflect the way in which I live my life: living toxic free, nutrition, time in nature, exercise, rest, relationships and mindset.

Each of these elements combined enable me to live a healthy and happy life. Lasting health and happiness cannot be achieved simply by watching our diets, for instance. It requires that we focus on each and every one of these areas in our lives.

What is your ideal morning routine?

I’m a routine kinda girl and Monday to Friday it’s the same every day!

Up at 6am, tongue scrape, warm apple cider vinegar and lemon water, 20 minute vedic meditation, 1 hour walk with my dog and a beautiful relaxed breakfast in silence. I hit my desk between 8.30am and 9am each day.

You have grown your business so well and have such an amazing following. Every business takes dedication and hard work, but it seems there are a million strategies out there on how to be successful. Are there any things you can pinpoint that really helped you to grow and lead you to the place you are at today?

Absolutely and in light of the fact I never had a business plan or any idea how this business would form, the proof is in the pudding for me – follow your heart! Quit worrying about what everyone else is doing and do what makes your heart sing. From the beginning I decided I would simply get up each day, put one foot in front of other in a direction that felt right. I learnt to let go of the need to know how it would all work out. Low and behold, here I am.

At a point where something no longer feels right to me I let it go, as difficult as that can be. Pouring your energy into something that creates strain is simply wasted time and opportunity.

Also, trust in your unique voice. Speak your truth – have faith that your community will build around you because you are YOU. You can’t pretend to be someone you are not, it is inauthentic and creates incongruence in your business.

What are your favourite restaurants/ cafes? 

 I’m a Melbourne girl; this list could go on and on, we are so ridiculously spoilt for choice!

Whatever the case, I’m a sucker for good old-fashioned service. If someone remembers my name and/or coffee on second visit, I’m hooked for life!

In my local area I love Wee Jeanie for coffee, Healthy Self Co for breakfast or lunch. In so far as restaurants I’ve some old faithfuls that I return to again and again – Coda, Cumulus, Cookie, Movida. Oh and I’ve always loved Misuzu’s in Albert Park for awesome Japanese!

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